Why Buy Direct?
on orders over £50
on all orders
Last Updated: May 24th 2018
When you interact with us, online or instore, we automatically collect your personal data – data which can be used to identify you, and in turn enhance your customer experience with us.
This Privacy Notice explains the types of personal data we may collect; informs you about your rights; and also explains how we’ll store and handle that data, and keep it safe.
We’ll process your personal data:
By doing all of this we form a better picture of you (your likes and dislikes) – and in turn you will enjoy the best possible customer experience.
We use this data to offer you promotions, products and services that are most likely to interest you. The data privacy law allows this as part of
our legitimate interest in understanding our customers.
To change how we use your data, please see the ‘Your rights’ section (if you choose not to share your personal data with us, we might not be able to provide some services you’ve asked for).
Sharing your data with third parties for their own purposes – we will only do this in specific circumstances, for example:
Our policy to protect your data privacy and keep it safe:
We use the following companies to help personalise your online journey:
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
Your data will then either be deleted completely or anonymised (e.g. when you place an order, we’ll keep the personal data you give us for up
to five years so we can comply with our legal and contractual obligations).
You have the right to request:
You have the right to request a copy of any information about you that DLX holds at any time, and can also have
that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Department,
149 Vermont Street, Glasgow G41 1LU, or email firstname.lastname@example.org. To ask for your information to be amended,
please update your online account, or contact our Customer Services team.
(Please note: If we choose not to action your request we will explain to you the reasons for our refusal)
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
If we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual
situation. We must then do so unless we believe we have a legitimate overriding reason.
You can stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
We will ask you to verify your identity before proceeding with any request you make under this Privacy Notice (to protect the confidentiality of your information).
If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
(Please note: you may continue to receive communications for a short period after changing your preferences while our systems are fully updated)
If you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
Contact: 0303 123 1113
(Please note: If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence)
Please contact our Data Protection Department and they will be pleased to help you.
Write: Data Protection Department, 149 Vermont Street, Glasgow G41 1LU